Our second collaboration with Barneys New York launches this Friday, May 14th!
The foundation of the KROST and Barneys New York collaboration originated with both brands’ desire to support the community members of New York City. Our mission to support carries on through our partnership with New York Restoration Project in an initiative that actively contributes to the community and creates a positive impact in neighborhoods across NYC.
Since the beginning of the pandemic, food insecurity in NYC has risen 40%.
New York Restoration Project is a non-profit organization that strives to resolve food insufficiency across New York. NYRP has successfully produced over 90,000 pounds of fresh food and vegetables through the garden-growing initiative, “Seeding the City.”
Proceeds from the KROST x Barneys New York collection will be donated to NYRP. The donations contribute directly to their objective in “Building and repairing 300 garden beds, creating 25 new food gardens, planting 200 trees, distributing 450 yards of soil and compost, and supporting over 700 community gardeners across NYRP’s network.” Partnering with New York Restoration Project allows us to continue our mission of tackling food insecurity and preserving NYC by supporting the members of our community that struggle to acquire some of life’s basic necessities. Each purchase from the collection donates $5 to help fight food insecurity through New York Restoration Project.
The KROST x Barneys New York collection was developed to showcase the beauty of NYC, demonstrated through pieces carefully designed to evoke bright & optimistic emotions. The concept for this collection’s campaign speaks to our mission to support the community through NYRP’s garden growing initiative, “Seeding the City.” ‘Enhancing the beauty of NYC’ is represented through the campaign lookbook, which features unique floral bouquets & backdrops installed at local garden shop, FlowerGirl.
The KROST x Barneys New York lifestyle campaign celebrates New York City’s vibrant ambiance, captured through footage of charming settings & monuments. From the Statue of Liberty to the front porch of a Brooklyn Brownstone, the lifestyle shoot pays homage to the incredible perseverance and distinctive qualities unique to New York City.
A look into the KROST x Barneys Second Collection, all designs inspired by vintage artwork from Barneys New York archives.
The KROST x Barneys New York Second collection will be available online this Friday, May 14th, at 11 AM ET on KROSTNewYork.com