New World Collection Lookbook

Welcome To The New World.

The last few months have been different; the recent shifts in the world, although challenging, gave us the rare opportunity to gain new perspectives and form something special. Inevitably, the pandemic produced an underlying sense of somberness, however it allowed us to return to our roots and re-appreciate the simple and important things in life. The experiences we lived through help us recognize the preciousness of time, the attainability of change, the urgency of action, and the importance of unity. Uninterrupted by the complexity of details, we feel ready to effectively change the world, with our friends.

Connecting with our audience has been crucial during these last few months and thanks to our weekly Community Zoom Sessions, we’ve successfully built an inclusive community, a space for people from all over the world to connect and create meaningful friendships. Additionally, the community sessions played a great role in developing our new collection, we listened and implemented each community member’s ideas, hopes and visions for the New World.

The “New World” does not intend to signify a determined world with pre-defined perspectives & concepts, but rather a world which relies on constant changes & shifts and our ability to thrive and prosper despite those transformations. The New World Collection was produced exclusively in New York, and to ensure only the top quality fabrics & materials, we worked directly with our factory employees to create pieces that we feel are wholeheartedly our best to date. The perseverance the factory workers had to persistently move forward despite the many obstacles speaks to the resilience of NYC and is ultimately what helped establish our New World collection. To support our friends who brought this collection to life, a portion of all proceeds will be donated to NYC factory workers. See below for more details on all fabrics used and features of each product releasing Friday, August 7, 2020.

 

Reverse Weave Crewneck

20 oz. French Terry Reverse Weave Cotton | 3D Raised Embroidery | Made in New York City

The ultra soft French Terry Reverse Crew, milled and sourced locally, is developed with highly breathable material making it a practical piece all year round. Constructed with reversible fabrics & seams, this crew features a simple yet, carefully stitched design with a straightforward message: support your friends.

 

Reverse Weave Sweatpants

20 oz. French Terry Reverse Weave Cotton | 3D Raised Embroidery | Made in New York City

These ultra soft French Terry Sweatpants, milled and sourced locally, are developed with highly breathable material making them practical to wear all year round. Constructed with reversible fabrics & seams, these sweats feature a simple yet, carefully stitched design with a straightforward message: support your friends.

 

SYF BASIC TEE

100% Premium Heavyweight Cotton | Vinyl Heat Transfer Graphic | Made in New York City.

The SYF Basic Tee, milled and sourced locally, is developed with premium heavyweight cotton making this piece a dependable essential. This basic tee features a simple yet, carefully stitched design with a straightforward message: support your friends.

 

SYF BASIC CROP TEE

100% Premium Heavyweight Cotton | Vinyl Heat Transfer Graphic | Made in New York City.

The SYF Basic Crop Tee, milled and sourced locally, is developed with premium heavyweight cotton making this piece a dependable essential. The basic crop features a simple yet, carefully stitched design with a straightforward message: support your friends.

 

KROST CAP

Cotton Blend | 3D Raised Embroidery | Made in New York City. 

The all-season Krost Cap, made with premium quality cotton, is sourced, produced and developed in a place close to home: New York City. 

 

SYF TOTE BAG

Canvas Fabric | Vinyl Heat Transfer Graphic | Made in New York City. 

The essential SYF Tote Bag, made with quality canvas fabric, features a sturdy zipper, internal pockets with zipper closures and a simple yet, straightforward message: support your friends.

 

 

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