Today, we honor Dr. Martin Luther King Jr. by furthering his message in the fight for social justice. We believe support comes in all different shapes and sizes and in order to play our part, we will continue to push for change within our society. Social inequality and systemic racism was not left behind in 2020 and the insurrection at our nation’s Capitol made that evident. With that being said, here are a few ways you can be a part of the change:



We must use guided information to actively influence & support. February is Black History Month, and in honor, we will be highlighting several Black-owned businesses to combat the negative effects of the pandemic and to help support the entrepreneurs that built them.  



We must be able to have the uncomfortable discussions and confront racism head on by using any and all resources in order to create an impact. Literature, film, podcasts and online sources are all readily available. Along with many other institutions, programmatic nonprofits, like the King Center, are pushing beyond the erroneous history being published through opinion-based textbooks and helping the youth understand history from an omniscient view.



Beyond education, being involved in your community makes a difference. In order to begin the process of change, small steps must be taken within, to then branch out on a much larger scale. Organizations such as Black Lives Matter  and the American Civil Liberties Union (ACLU) provide numerous resources from donation links, active petitions, volunteer opportunities and organizing events in your community that will help push for change. These forms of support create an unfathomable impact on society that starts with the action of one person.



Unfortunately, many people, genuinely, do not understand the perspective of the black community. The only way to combat this issue is through asking questions! Really dig deep (internally) into the reasons behind the issues and actively listen to the testament of those affected. Use their responses to fuel your knowledge and help you develop an understanding of why some of your peers feel the way they do. 


As a brand born out of social responsibility, it’s important to us to play a role in making way for what is right. As a reminder, by no means do we have all of the answers, but feel free to use this as an opportunity to understand why our society is so divided. We ask that you please find space in your heart to support your friends.


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