As a brand in the fashion community, it’s important to stay educated on the intense impact clothing has on the environment and livelihoods of our population. Fashion production makes up 10% of humanity’s carbon footprint, and since 2000, clothing production has nearly doubled. During this time, people purchased 60% more clothing, and the period of time the clothing was worn decreased by nearly 50%. Moreover, the yearly Fashion Calendar follows a scheduled structure of at least five collection releases per year. Fast-Fashion produces triple the amount putting forth 16-24 collections per year. The majority of clothing from these collections  is either dumped or burnt in landfills, and all textiles, specifically 85%, end up in landfills each year. 

In the past, clothing held substantial monetary value, and was utilized as a universal form of currency and trade. This gave apparel the power to portray social standing, and incorporate people into specific Communities according to their style & dress. Over time, our attention to material and quality has decreased considerably, and the habit of replacing instead of repurposing has become a common trend. People tend to rationalize buying new clothing more often to ‘fit’ their schedule/lifestyle (new fit for a party, wedding, etc), and that rationalization ends up becoming the priority factor when considering whether to purchase or not.  This constant need for consumption has produced devastating results for our environment and is a detrimental contributor to the Climate Change problem we’re experiencing worldwide. Eastern countries tend to feel the burden more heavily, since unethical labor and pollution is more prevalent in places of mass production.  

While Coronavirus dominated our headlines, 2020 tied as our hottest year on record. Wildfires in 2020, burned 10.3 million acres,  in comparison to 4.7 million acres in 2019. In the Atlantic and Pacific, storms continue to intensify at rapid rates. Supporting our Planet has never been more crucial in retaining and protecting the environment we call home. 

Reusing, Repurposing, and Recycling are solutions that can help resolve harmful consumption by limiting  contribution to the 15 million tons of textile waste in the United States. Further, reusing old materials  through the process of reselling provides an economic benefit along with an environmental one, given that 70% of the world’s population purchase from second-hand websites annually. Alternatively, donating old clothes to charitable organizations like Goodwill or One Warm Coat reduces our carbon footprint AND  helps support the members of our community! 

If we take measures to practice mindful consumption, we can collectively save, maintain, and protect the planet that sustains us all. 🖤

As KROST continues to grow, we have an increasing responsibility to commit additional resources toward our values in order to maximize the positive impact of our products. We’ve partnered with EcoCart to empower our community to make their orders 100% carbon neutral.

We’ve also produced our first upcycled capsule this year, in which each product was made entirely from excess fabrics and materials rom previous collections! Check out The Upcycle 2021 Capsule Here




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